Mobile services and applications: towards a balanced adoption model

This paper synthesizes prior research to develop a novel model for the study of the adoption of mobile business services and applications incorporating a demand and supply perspective. The model complements and extends existing models while also leveraging data from industry reports; in particular,...

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Bibliographic Details
Main Authors: Petrova, K (Author), MacDonell, SG (Author)
Format: Others
Published: IARIA/XPS (Xpert Publishing Services), 2011-10-18T22:49:11Z.
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