Relinquishing and discovering self: a case study investigation of gamer identity in an online world

The purpose of this thesis was to gain a comprehensive understanding of implemented game design factors, various forms of identity creation, as well as the powerful hold of an avatar in the Massively Multiplayer Online Role-Playing Game (MMORPG) World of Warcraft (WoW). It has been my aim to find ou...

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Bibliographic Details
Main Author: Pötzscher, Mirko (Author)
Other Authors: Nelson, Frances (Contributor)
Format: Others
Published: Auckland University of Technology, 2011-11-03T23:07:49Z.
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