Attitudes and perceptions of newspaper journalists towards public relations practitioners in New Zealand
This study examines the attitudes and perceptions newspaper journalists hold towards public relations (PR) practitioners in New Zealand and why such attitudes exist. To date, only two academic studies in New Zealand have explored the topic. This study updates and expands on knowledge that exists ove...
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| Format: | Others |
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Auckland University of Technology,
2011-11-15T19:10:16Z.
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| Online Access: | Get fulltext |