Consumer comfort and its role in relationship marketing outcomes: an empirical investigation
Our study contends that relationship comfort has a positive impact on various relationship marketing outcomes namely, satisfaction, trust, commitment, loyalty and active voice. We investigate if consumer relationship proneness moderates the impact of relationship comfort on various relationship mark...
| Main Authors: | , , |
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| Other Authors: | , , |
| Format: | Others |
| Published: |
Association for Consumer Research,
2011-11-25T00:56:11Z.
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| Subjects: | |
| Online Access: | Get fulltext |