Balancing the desirable with the feasible: a study of how marketing and operations need to work together to ensure that branding promises can be delivered in practice.
The concept of student as customer and marrying the concept of treating the student as a customer whilst delivering tertiary education which is both effective and rigorous is an issue which is currently being strongly debated.The objective of this thesis is to consider the student as a principle cus...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:18:29Z.
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| Online Access: | Get fulltext |