Marketing the visual arts in New Zealand: a critical analysis of promotional material by Christchurch's art galleries
This thesis illustrates the development of a new methodological tool for arts marketing, called the visibility/involvement model, through a critical analysis of promotional material of Christchurch's art galleries. The methodological tool provides insights into the quality of the art galleries&...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:18:47Z.
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| Online Access: | Get fulltext |