Dialogue and two-way symmetrical communication in Public Relations theory and practice
Dialogue is often equated to two-way symmetrical communication, and over the years the concept has been subsumed into the systems theory. Textbook authors make cursory references to "dialogue" and "conversation" while focusing mainly on achieving "symmetry" in the organ...
| Main Authors: | , |
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| Format: | Others |
| Published: |
AUT University,
2011-11-29T06:34:19Z.
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| Subjects: | |
| Online Access: | Get fulltext |