"Let's have a dialogue": The potential risks of dialogue for corporations

Dialogue is often touted as the preferred and most ethical form of public relations practice; its potential risks and disadvantages often glossed over in Public Relations theory. Equally, corporate identity is perceived as being constructed and managed by the organization, suggesting that it is rela...

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Bibliographic Details
Main Author: Theunissen, PS (Author)
Format: Others
Published: AUT University, 2011-11-29T06:43:18Z.
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