Understanding how user-generated content empowers the online consumer in the travel industry
User-generated content (UGC) is having a significant impact on the travel industry whereby travelers have direct access to the information they need to make their travel decisions and by doing so are empowered to create and distribute their own content. However, little is known about the role that U...
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| Other Authors: | , , |
| Format: | Others |
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Auckland University of Technology,
2012-04-15T20:57:26Z.
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| Online Access: | Get fulltext |