Cash or card: consumer perceptions of payment modes
This study examines the cognitive and emotional associations that people have with payment modes in order to ascertain if and how these associations impact on payment mode choice and how the payment mode selected impacts on purchase behaviour. This is a neglected research area, but not totally ignor...
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| Format: | Others |
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Auckland University of Technology,
2012-04-22T22:33:14Z.
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| Online Access: | Get fulltext |