Social Media - potential, perception and usage as a marketing tool: the case of small and medium sized accommodation providers in Auckland
Although Social Media are a relatively new phenomenon, they have, are and will increasingly influence consumers' behaviours and their decision-making processes. In particular, information intensive service sectors - such as the tourism industry - will be affected by these changes, creating both...
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| Format: | Others |
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Auckland University of Technology,
2012-06-10T23:23:09Z.
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| Online Access: | Get fulltext |