Inter-organisational cooperation and network influences in destination marketing: the case of www.purenz.com
Individual businesses from a variety of sectors network and work together to create a successful tourist experience. The interdependencies of organisations producing this experience make cooperation a necessity in destination marketing. Despite the centrality of cooperation and networking in tourism...
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| Format: | Others |
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Auckland University of Technology,
2008-12-16T03:38:17Z.
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| Online Access: | Get fulltext |