Electronic commerce and internationalisation in New Zealand SMEs

This research focuses on internationalisation and e-commerce in small to medium-sized enterprises (SMEs), a significant part of the New Zealand economy. Based on interviews in ten SMEs, this study explores the internationalisation process and adoption of e-commerce in these enterprises. Both phenome...

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Bibliographic Details
Main Author: Jia, Jia (Author)
Other Authors: Doolin, Bill (Contributor)
Format: Others
Published: Auckland University of Technology, 2009-01-22T23:40:08Z.
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