How New Zealand universities present themselves to the public: an analysis of communication strategies
This thesis investigates how the eight state-funded New Zealand universities present themselves in the prospectuses they publish yearly. The background for this research is the fact that the universities now have to compete for students and funding monies because the government has linked the amount...
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| Format: | Others |
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Auckland University of Technology,
2009-01-29T22:17:34Z.
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| Online Access: | Get fulltext |