An exploratory study of Chinese tourists' expectations and preferences of New Zealand as a travel destination
This research explores the Chinese tourists' expectations and preferences on overseas group tours. It highlights the value of customer expectations and preferences in destination planning for the Chinese outbound market and the importance of visitors' knowledge in facilitating marketing st...
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| Format: | Others |
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Auckland University of Technology,
2012-11-21T21:18:37Z.
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| Online Access: | Get fulltext |