Repositioning: a case study of McDonald's New Zealand
Repositioning is one of the strategic decisions commonly undertaken by today's businesses. The purpose for businesses to reposition themselves is to close or minimise the gap between the firm's offering and the demand from the customers. Repositioning is a continuous act which is implement...
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| Format: | Others |
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Auckland University of Technology,
2009-02-02T01:56:28Z.
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| Online Access: | Get fulltext |