Rhizomatic human communication and constructed social representations as determinants for consumption preferences
The background of this research is the observation that mainstream economic theories cannot present an adequate explanation for emerging and changing consumption preferences in dynamic social systems. Scholars among the field of institutional economics, for instance North (1993), Boulding (1986), Se...
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| Format: | Others |
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Auckland University of Technology,
2013-02-24T21:14:49Z.
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| Online Access: | Get fulltext |