Multimodality's challenge to marketing theory: a discussion
This discussion challenges conventional marketing theory regarding posters and billboards in the twenty first century. It argues against the prevailing dogmatic statement that a poster or billboard must communicate its message in mere seconds (Drewniarny and Jewler 2011). It also points out that con...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
AUT Multimodal Research Centre,
2013-03-24T23:37:10Z.
|
| Subjects: | |
| Online Access: | Get fulltext |