The impact of a nationwide mega-event on tie strength, collaborative capacity and knowledge transfer dynamics within regional destination marketing networks
The coordinated contributions of tourism, sports and events organisations are critical to the success of a large-scale sport event. The events network is a complex system of organisations, comprising both new and existing relationships. The events literature emphasises the potential of events to bui...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2013-05-14T21:57:29Z.
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| Online Access: | Get fulltext |