Instructing undergraduates in marketing strategy: from hindsight to foresight
We are very good at instructing our students with explanations of the past. Unfortunately, prior research has noted that many business postgraduates misuse theory, as they tend to apply concepts they have been taught in the past, rather than adapt and apply foresight to a particular present context....
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| Other Authors: | , |
| Format: | Others |
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Marketing Educatiors Association (MEA),
2013-05-27T03:37:52Z.
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| Online Access: | Get fulltext |