'I prefer a dry red thanks': a consumer behavioural study of resident Auckland Chinese wine consumption and wine-related tourism

Chinese people may be distinctly visible when they are visiting New Zealand wineries and experiencing a wine tasting of a local Sauvignon Blanc at the cellar door. When the researcher was visiting New Zealand wine regions (Auckland, Hawke's Bay and Marlborough), a considerable number of questio...

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Bibliographic Details
Main Author: Deng, Shenrui (Demi) (Author)
Other Authors: Bremner, Hamish (Contributor), Douglas, Cameron (Contributor)
Format: Others
Published: Auckland University of Technology, 2013-07-02T01:49:23Z.
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