Expanding sales and operations planning using sentiment analysis: demand and sales clarity from social media
We outline the use of sentiment analysis as a tool for demand planning in sales and operations planning (S&OP). First, we explain how S&OP functions and the reliance on cooperation or collaboration with other firms to gain information. We introduce sentiment analysis and show its value in de...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
Australia New Zealand Academy of Management (ANZAM),
2013-11-10T21:05:41Z.
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| Subjects: | |
| Online Access: | Get fulltext |