Coopetition and Knowledge Transfer Dynamics: New Zealand's Regional Tourism Organisations and the 2011 Rugby World Cup
To ensure the success of Rugby World Cup 2011 (RWC 2011) in New Zealand regional tourism organisations were expected to collaborate with each other as part of developing a nationwide approach to the event, whilst simultaneously competing with each other for visitor nights and spending. Simultaneous...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
Sport Management Association of Australia and New Zealand (SMAANZ),
2013-11-25T22:38:01Z.
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| Subjects: | |
| Online Access: | Get fulltext |