Validation study of intangible business relationship value measurement
Both marketing researchers and practitioners realise that having customer relationships that enhance a firm's competitive advantage is an important strategic issue and that there is a need for relationship value measurement. But the research on relationship value measurement is limited, especia...
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| Format: | Others |
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Auckland University of Technology,
2008-04-18T01:11:10Z.
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| Online Access: | Get fulltext |