Advertising, Public Relations and Social Marketing: shaping behaviour towards sustainable consumption
As the world struggles to sustain mass consumption as a lifestyle of choice, the need for sustainable behaviour becomes increasingly evident. Even though there are already a number of technical and legislative solutions underway, we still need to work on changing our consumption habits. This calls f...
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| Format: | Others |
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Routledge,
2013-12-09T00:13:03Z.
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| Online Access: | Get fulltext |