Reputation in danger: selected case studies of reputational crises created by social networking sites
Social media have established themselves as a relevant field of research in various disciplines, among them public relations and communication studies. While the focus during the past few years has been on the advantages that these offer for organisations, for example customer relationships and sale...
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| Format: | Others |
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Auckland University of Technology,
2013-12-15T22:52:55Z.
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| Online Access: | Get fulltext |