Who gains, who loses? Recall and recognition of brand placements in 2D, 3D and 4D movies
Brand placements in movies are common throughout the world. During the last 5 years, 3D movie technology has experienced a boost in cinemas and home entertainment. Furthermore advanced cinemas also offer "4"D experiences by adding scent, airflow or tactile stimuli to the 3D film. Based on...
| Main Authors: | , , , |
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| Format: | Others |
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İstanbul Technical University, Faculty of Management,
2013-12-16T22:35:03Z.
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| Subjects: | |
| Online Access: | Get fulltext |