Critical tests of alternative theories of cultural value orientations on consumers' international service purchases and experiences
The thesis provides critical tests of the usefulness of four alternative theories, proposed by Hofstede, Inglehart and Baker, Schwartz, and Steenkamp, of national cultures' influences for explaining consumers' consumption of international services. The study applies critical testing of the...
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| Format: | Others |
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Auckland University of Technology,
2014-01-28T02:49:53Z.
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| Online Access: | Get fulltext |