Gaining access to customers' resources through relationship bonds
In order to get good access to a buyer's resources, which contribute to relationship value creation, a seller needs to put resources into the relationship, and the bonds between the buyer and seller need to be strong. This paper reports on a preliminary study that assesses how the expected leve...
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| Format: | Others |
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Gabler Verlag,
2014-02-17T23:00:07Z.
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| Online Access: | Get fulltext |