Intended resource inputs into customer relationships
For buyer-seller relationships to work effectively and efficiently as conduits for transmitting and integrating resources, and hence to act as value creation vehicles, each partner needs to invest in the relationship and needs to make it easy for the other partner to access their re-sources. However...
| Main Authors: | , |
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| Other Authors: | , |
| Format: | Others |
| Published: |
Otto-Friedrich-University Bamberg,
2014-02-18T00:26:01Z.
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| Subjects: | |
| Online Access: | Get fulltext |