The impact of mega-sporting events on stock markets
This dissertation examines the impact of four major international mega-sporting events, namely Summer Olympic Games, Winter Olympic Games, FIFA World Cups and European Football Championships on stock markets of host countries. In particular, this dissertation uses an event study methodology to inves...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2009-07-22T02:19:49Z.
|
| Subjects: | |
| Online Access: | Get fulltext |