The social brand
Social Media is fast becoming an integral component of the marketing strategies for many brands as a means of direct communication with a consumer base. This project will explore how brand strategy can best incorporate and work within social media to develop and enhance a brand. As part of this, it...
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| Format: | Others |
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Auckland University of Technology,
2014-04-03T21:47:58Z.
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| Online Access: | Get fulltext |