Relationship value and new product development success
Interest in the connection between new product development and relationship marketing has grown in the recent years. The technical side of new product development has been heavily researched in the last few decades, while very little attention has been given to the customers' contribution to it...
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| Format: | Others |
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Auckland University of Technology,
2014-06-29T23:29:36Z.
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| Online Access: | Get fulltext |