Mixed-cultural parentage and intergenerational influence on consumption
Studies on bicultural consumers are exploratory in nature at present, and none have yet addressed the impact of multi-cultural parentage on intergenerational influence (IGI). The research examines this gap in the extant literature. Looking at how consumption is learnt by children of parents from dif...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
Auckland University of Technology,
2014-07-16T21:25:08Z.
|
| Subjects: | |
| Online Access: | Get fulltext |