The semiotics of business signage: how typography is used in impoverished and deprived areas of New Zealand

There is no disputing the fact that the Auckland Central Business District (C.B.D) is well positioned within the multinational corporate world community. While walking through the streets of Auckland's C.B.D, one could imagine themselves anywhere throughout the world, as the corporate branding...

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Bibliographic Details
Main Author: Sinfield, D (Author)
Format: Others
Published: Common Ground Publishing LLC, 2014-08-05T00:07:59Z.
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