Impact of salespersons' acculturation behaviours on buyers' commitment
Healthy buyer-seller relationships are seen as a source of buyers' satisfaction, commitment and loyalty. However, creating fruitful relationships with buyers is not always simple and straightforward for salespersons, especially when they seek to establish relationships with buyers from differen...
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| Format: | Others |
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Auckland University of Technology,
2009-12-07T01:00:20Z.
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| Online Access: | Get fulltext |