Peripheral, central and coercive routes for promoting Enterprise Social Networks
Organisations employ Enterprise Social Networks (ESNs) (such as Yammer) expecting better intra-organisational communication and collaboration. However, ESNs are struggling to gain momentum and wide adoption among users. Promoting user participation is a challenge, particularly in relation to lurkers...
| Main Authors: | , |
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| Format: | Others |
| Published: |
ACIS,
2014-12-04T01:20:01Z.
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| Subjects: | |
| Online Access: | Get fulltext |