Exploring the Influence of User-Generated Content Factors on the Behavioral Intentions of Travel Consumers
Social media have been deemed as more and more critical to modern travel consumers. These consumers often regard social media as trustworthy source that can lower the perceived risk and uncertainty throughout their travel. Though previous studies revealed that travel consumers' participation in...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
ACIS,
2014-12-04T01:20:13Z.
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| Subjects: | |
| Online Access: | Get fulltext |