Understanding post-adoptive adaptation process in organisational CRM implementations
Past research on CRM largely focuses on organisational initial adoption decisions. However, there has been little research concerning the continued use of CRM and the associated change process in the post-adoption stage. This study attempts to fill this gap by examining post-adoptive adaptation proc...
| Main Authors: | , , |
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| Format: | Others |
| Published: |
ACIS,
2014-12-04T01:20:21Z.
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| Subjects: | |
| Online Access: | Get fulltext |