Luxury for oneself or luxury for others? Exploring the underlying emotions behind inconspicuous luxury consumption
The field of luxury has been widely examined due to the financial advancement the industry has experienced over the last 10 years. Scholars have studied its antecedents by utilising attitude-behavioural models to discover consumers' motivations to purchase luxury goods. However, research is sca...
Auckland University of Technology,
|Online Access:||Get fulltext|