Understanding consumers' relational behaviour: an integrated model of psychological contracts, trust and commitment in the context of beauty services for females
Psychological contracts play an important role in relationships between consumers and service providers. Due to their cognitive nature, it is essential to understand how psychological contracts are created and perceived by consumers. Though psychological contracts are widely explored in the context...
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| Format: | Others |
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Auckland University of Technology,
2015-05-12T01:43:09Z.
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| Online Access: | Get fulltext |