Package design for children: do practitioners get it right?
The literature indicates that children are highly influenced by product packaging and that it is the packaging that will make the product stand out from the crowd and hopefully making a sale. There have been a number of valuable studies offering practitioners principles and guidelines on how to enha...
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| Format: | Others |
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Auckland University of Technology,
2010-05-25T20:56:49Z.
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| Online Access: | Get fulltext |