Wine tourists' expectations of New Zealand wineries and their motivations for visiting the West Auckland region

The purpose of this study was to explore the expectations and motivations of wine tourists in the wineries of the West Auckland region. This study analyzes the results of the study in relation to the objectives of the study. This research emphasizes consumer behaviors and motivations for participati...

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Bibliographic Details
Main Author: Yeow, Kok Chuen (Author)
Other Authors: Liu, Claire (Contributor)
Format: Others
Published: Auckland University of Technology, 2015-07-14T22:41:08Z.
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