How online reviews are read
Online reviews, a form of electronic word-of-mouth (eWOM) communication, have fast become a relied on source of information. It is for this reason we need to further understand how it is consumers read this information; what is important to them and what personal or individual characteristics influe...
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Auckland University of Technology,
2015-08-12T03:24:21Z.
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| Online Access: | Get fulltext |