Contextual advertising in online communication: An investigation of relationships between multiple content types on a webpage
As part of the promotional mix, advertising plays a significant role in a company's or organisation's communication with its consumers and stakeholders. In order to inform consumers about their products or services, marketers apply a variety of advertising strategies. One particular strate...
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| Format: | Others |
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Auckland University of Technology,
2010-06-10T20:54:13Z.
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| Online Access: | Get fulltext |