Exploring symbolism in masstige brand advertising within the discursive context of luxury: a semiotic analysis
Many consumers are drawn to the allure of prestige brands such as Calvin Klein, Michael Kors, Ralph Lauren, Victoria's Secret, to mention a few, and as a result, prestige brands have seen global financial success especially in North America, Europe and Asia (Silverstein & Fiske, 2005). Thes...
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| Format: | Others |
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Auckland University of Technology,
2015-11-17T21:25:48Z.
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| Online Access: | Get fulltext |