Product personality: an investigation into how congruent personalities identified in a target market can intentionally be assigned to a wireless speaker
Consumer's show a preference for products that communicate a personality congruent to their own. When a user perceives a product to share similar personality attributes to their own, they respond through 'approach' behaviour. Using an action research methodology, the project investiga...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Others |
| Published: |
Auckland University of Technology,
2016-05-19T04:01:09Z.
|
| Subjects: | |
| Online Access: | Get fulltext |