Exploring the role of emotions during the Fair Trade shopping experience
The concept of consuming ethically, defined as that which benefits people, animals and the environment, has been experiencing a revival over the last few decades. Likewise, the fair trade movement is experiencing growth but its market share remains low as compared to other ethical products and the m...
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| Format: | Others |
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Auckland University of Technology,
2016-06-23T03:43:28Z.
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| Online Access: | Get fulltext |