Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...
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Format: | Article |
Language: | English |
Published: |
Faculty of Business and Management ; UiTM Press,
2002.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |