Celebrity endorsements in non-profit settings: a literature review / Sharifah Nurafizah Syed Annuar and Stephen Laison Sondoh Jr
This paper provides the review of several studies on celebrity endorsements in non-profit settings. Topics discussed in this review include a brief introduction of celebrity endorsements, previous studies on celebrity endorsement in non-profit settings and the attributions of celebrity endorsers in...
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Format: | Article |
Language: | English |
Published: |
Universiti Teknologi MARA Sabah, Kota Kinabalu,
2016.
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Subjects: | |
Online Access: | Get fulltext View Fulltext in UiTM IR |